Welcome to Toronto, home of different cultures and languages!

Canada is a rising star in international relations, specifically trade. Toronto, located in southeast Canada within an eye-shot of Niagara Falls, is one of the most progressive places in the country, with flourishing academic, social, and economic circles. For decades, Toronto has enjoyed an influx of brilliance and industry in the form of people from around the world.

Today, we’ll examine how modern business owners can most effectively market themselves in Toronto with the help of language translation services and professional interpretation. We’ll examine what languages are spoken and where the residents come from. You’ll also need to know about Toronto’s changing face in terms of emerging markets with their own languages, customs, and needs.

We Built This City

According to Canada’s Immigration Minister from 2015 to 2017, John McCallum, Canada has and will continue to be built by immigrants. He further expressed the reality that the aging demographic in Canada is growing, and focusing on helping immigrants use their skills and talents is the wisest course of action. This would help stimulate economic growth in years to come and improve the populace’s morale. Several plans have already been put into place by the government to promote prosperous integration:

In 2015, the Canadian government premiered Express Entry, a program designed to select skilled individuals for a fast-track to permanent residency.
International Experience Canada, or IEC, focuses on connecting young adults with work permits.
Canada’s general information line, 311, is now available in over 180 languages using the best interpreters. The city of Toronto’s website can be translated into over 50 languages, giving access to critical information to its non-English or non-French-speaking residents.
In 1969, Canada passed the Official Languages Act, mandating that everyone have access to federal services in the official language of their choice. The Act has been updated several times since its inception, with English and French as the official languages.

These programs highlight the need for excellent translation services to be present in the Toronto economy.

Explore Your Demographics and think of how Translation Services Can Help

Any business owner needs to have a keen knowledge of who they should sell to. That is doubly true when approaching one of the most diverse cities in the world. Let’s look at some industry snapshots that illustrate evolving linguistic landscapes beyond English and French.

If you want to market to Toronto’s students, many speak Chinese. Integrate Chinese translation services, especially Mandarin and Cantonese, on the appropriate media to make friends with this powerful group. Besides academic material, students consume large amounts of online video and use mobile apps and mobile-friendly sites. The sharing element of social media adds crowdsourcing to your advertising and data-gathering efforts.
If your business is connected with real estate, consider Tagalog translation services. Currently, the Philippines is the foremost country of origin for those buying homes, and the housing market shows buyers favoring homes on the outskirts of Toronto. Property investors are present across a wide swath of languages, so keeping an expert translation agency on hand is advised.
If your work is in retail, be receptive to foreign brands, buyers, and investors by using translation and interpretation services in Japanese, Arabic, Spanish, and more. A strong Pakistani cohort has emerged in private commerce, speaking various languages: Urdu, Pashto, English, French, and more.
Are you a culinary entrepreneur? In recent years, the Philippines has emerged as an excellent source of seafood and ocean vegetables. If you are in food service, having a Tagalog option for your materials will open you up to a sea of new clients and partners. A professional translation agency should be used to localize for dialect, as island nations tend to have many.
Are you planning to be involved with local government? Remember, the first two languages of the Canadian Parliament are English and French. Punjabi is now the third language used for Parliamentary proceedings.

Explore Your Media

Establish how you’re going to reach your demographic. A business that does not know its client base intimately is a business that has already lost its way. What needs can you meet? What problems can you solve? Once you know that, narrow down their activities and preferences. Does your cohort prefer to watch video or listen to audio? Do they prefer desktop or mobile devices? How much leisure time do they have, and how do they like to use it? Where do they go for their news?

Use a professional translation agency in Toronto to translate your content. The right agency will ensure that your original message is intact within a perfect translation. Use local market data to connect with your customers across different media. Examples include:

Web content. Analyze where your market browses online for a snapshot of their online activity.
Video and audio. Take advantage of audio and video hosting sites, social media, and video ads. Video is a powerful marketing tool, so choose a translation agency skilled in video translation for Toronto.
Signage, 3d and digital, for any industry. Signage not only advertises your brand, products, and services but also provides information and a call to action.
Print media includes flyers, brochures, handbooks, direct mail ads, and more. Even in this digital age, print media has not lost relevance when used wisely. By using professional translation services for your Toronto projects, you can be sure your words read precisely how they should.

Translate and Localize!

Effective localization by experts is the ingredient without which any international or multilingual marketing campaign will fall flat. Localization makes your message relatable and timely. Strong localization is a blend of culture, dialect, and current relevancy by native speakers of the target language. A well-localized ad catches and keeps the eye or ear. It relates to the interests and experience of the consumer.

Spot-on localization is one result of never settling for anything less than the best when it comes to language services in Toronto. A professional translation agency will ensure your message is suited to its audience and placed so your content will find them.

Nothing but the Best Translation Services to Help Meet Business Goals

A business that is acutely aware of what its clients need and works purposefully to meet those needs prospers. When beginning or expanding international and multilingual sales, always do so with the confidence that access to certified translation services brings.

To meet all your language services needs in Toronto, JR Language is proud to offer an array of solutions, including document translation, legal translation, and video translation.

Clients in Toronto can translate any source language to any target language without losing accuracy or nuance. Having your business materials translated by the best in the business is one big way to succeed at multilingual selling in Toronto and from Toronto to the world.